How We Market Your Home
The fact that you’re looking to learn about how we market homes makes it obvious that you know all agents have a different level of understanding of marketing. Naturally we will do all things a professional real estate brokerage will do. This is considered traditional marketing.
- Put on the MLS (the agent listing database)
- Make flyers
- Do open houses
We are actually being generous in saying that ALL professional real estate brokerages do the items above because most agents marketing consists of putting the home on the MLS and letting it sit (while praying buyers or agents find it).
So how are we different?
To fully understand the following points you must first understand the difference between passive and active marketing.
- Passive marketing
This is the process of marketing where an agent put details of your property out to the public and then sits back and waits for people to find it and contact them about it. - Active marketing
This is the process of marketing where an agent actively seeks out buyers for your home. The key difference is that the agent does not sit back and wait. Instead, they are out marketing with the specific intention of finding a buyer for your home.
We spend our time, energy, and resources into building an active marketing funnel.
So how do you sell my home?
We have a four pronged approach to selling your home that consists of the following:
- Passive Marketing
- Active Marketing
- Online Marketing
- Our Business Network
Passive Marketing
- Place a sign on your lawn
- We Put Your Listing In Full Detail Onto The MLS (listing database for agents)
- We Create Flyers For Your Property
- We Hold Open Houses On Your Home
- Farm recognition do to our time in the business.
- A name that is synonomous with the region.
Active Marketing
- Call your entire neighborhood to see who they know that wants to move to the area.
- Knock on doors around your neighborhood for the same reason we call them.
- We have more listings and signs in the area to bring more buyers to your listing
- Market your home to our 30+ year database of people who have expressed an interest in real estate
Online Marketing
The latest statistic from the National Association of Real Estate showed that 100% of buyers begin their home search online. Since this is the case, we make it a huge priority to have an unrivaled online marketing plan for homes in our area.
We market your listings through the following online communities:
1. Search Engines
- Yahoo
- Bing
2. Social Media
3. Industry Sites
- Realtor.com
- Zillow.com
- Trulia.com
- Yahoo Real Estate
- Google Base Real Estate
- BofA Real Estate Center
- RealtyTrac
4. Consumer Sites
- Craigslist
- Backpage
- Oodle
- HotPads
- FrontDoor
- Overstock
- Vast
- Lycos
- Local.com
Our Business Network
We have 30+ years worth of database mining from buying and selling homes in the area. Every month 33,000 people a month are talked to with us about real estate. This is a layer of buyers and sellers no one else has access too.
You will not find another brokerage with a database like ours in the area. As a matter of record, we actually buy more homes than agents sell in their careers. So we will do the same things for you that we do for us when we are selling our own homes, but instead of just benefiting us as usual, we both benefit.
Also, our broker Les Fohl has received the Pinnacle Agent award for selling the most homes and has trained 4 of the other top 20. That means that 25% of the top agents in the county are at least him or trained by him. So if you aren’t gonna talk to us, at least talk to someone trained by our broker Les.
